WHAT THIS IS

This short guide gives you four powerful, research-backed frameworks you can use to make your communication more engaging, memorable, and persuasive.

Each one can be used to structure a presentation, pitch, conversation, or written message depending on your goal.

It builds on the ideas in Be More Strategic, Chapter 11: Be Persuasive, Be an Influencer, where Charlie explores how persuasion is not manipulation, but the ability to connect, clarify, and compel.

“Influence is what happens when people feel seen, understand your message, and choose to act on it.”

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WHY IT MATTERS

No matter how strong your ideas are, they live or die on how well you communicate them.

The best communicators don’t rely on charisma, they rely on structure.

A clear framework helps you:

• Turn information into a story people remember

• Build emotional and logical connection

• Focus your message on what your audience cares about most

• Move people from agreement to action