Strategic
leaders win.

Discover their secrets - and learn how the top 1% manage their work and lives.

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A head start on becoming the leader you're meant to be

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The most effective leaders don't just react - they think, decide and act strategically.

If you're feeling stuck in the details - reactive, firefighting, overwhelmed - it's time to shift.

This book will help you

Master intentional leadership

So you stop running on autopilot.

Tap into curiosity & creativity

To solve challenges with fresh perspectives.

Focus on what truly moves the needle

Instead of getting lost in busy work.

Make bold, strategic
decisions

Without second guessing yourself.

Lead with confidence
& clarity

Both in business and life.

Discover the
secrets of strategic leaders

Winners - in business and life - are strategic.

But this isn't another book on strategy. It’s about being strategic - how to think, decide, and act with intention.

Inside, you'll find a powerful development framework packed with proven tools, real-world case studies, and actionable techniques to help you:

Gain clarity and confidence in uncertainty

Make smarter, high-impact decisions

Influence others with authority and trust

Lead your business and life with more ease and fulfillment

You can read this practical book cover to cover or dive into any section that speaks to you - whether its creativity, decisiveness, influence or critical thinking.

If you're ready to step out of the weeds and start being more strategic, making decisions and taking action that truly matters, this book is for you.

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The Four Levels of Strategic Mastery

To become a competent strategist, you need to develop skills and mindset

Self awareness

Are you prioritising your inner development?

Open-mindedness

Are you constantly learning and adapting?

Strategic Thinking

Are you comfortable leading in uncertainty?

Influential

Are you decisive, collaborative and trusted?

With insights from thousands of leaders across 25+ industries, this book will show you how to unlock your full potential - professionally and personally - without burnout or guesswork.

What Charlie has helped me achieve is something I am 100% behind, I believe my team are 100% bought in on, and we are on the journey with everyone else too.
‍
In terms of vision development this has been BY FAR the best course I have been on, and I would highly recommend to others who are looking to create something they maybe always wish they could have.

James Coe, Director - L'Oreal UK&I

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I'm charlie curson

I'm a strategic leadership coach who specialises in developing high impact, strategic leaders, teams and organisations.

I’ve worked as a strategic advisor, coach and facilitator for 25 years.I’ve been involved in the design, development and delivery of 1000's of strategies, innovations and change programmes for more than 250 client organisations around the world, working across more than 25 sectors.

Those clients include VISA, McDonalds, L'Oreal, Unilever, Barclays, EasyJet, Volkswagen, Audi, Fujitsu, Jaguar Land Rover and Telefonica, along with many early stage businesses, SME's and local authorities. As Founder of Mandarin, I use my extensive coaching skills to help managers and leaders navigate – and thrive in – an increasingly complex, uncertain business environment, blending science and research with practical experience and application.

As an accredited Leadership Circle Profile (LCP) practitioner, I also support Executive Teams to build leadership capability, adaptability and resilience.

With 1000’s of hours of 1-2-1 and team coaching under my belt, and as the lead facilitator on numerous global leadership development programmes, I enjoy helping my clients become more conscious leaders, gaining more balance in their lives, whilst improving performance and delivering results.

What EARLY READERS ARE SAYING

See how the manuscript is landing with senior leaders:

If you want to lose weight, there comes a day when you need to look in the mirror and admit you’re carrying a little too much “around the middle.” Strategy is no different. If you’ve reached the point where you recognise a lack of it in your own life or business, then Charlie, through this book, steps in as coach, advisor, mentor and guide. He doesn’t just tell you what to do; he shows you how to listen, communicate and act with purpose.

Andy Yeoman
Entrepreneur, Investor and reformed reluctant strategist

If only Charlie’s book had been written fifty years ago! Where was my strategy? Professionally and personally? Like most people in those days, I fear we just made it up as we went along. Charlie has taught thousands how to “do strategy.” And crucially his advice isn’t about theories and visions. It’s practical and aimed at you and me, not just at “top people.” Try Chapter Four on being a good listener, that rarity in public and private life. I recommend it. Yes, a book to change your life.

David Davies OBE
Broadcaster, BBC Journalist, former Executive Director of The FA, Government Advisor on Sport and Media.

This book brilliantly breaks down the mythical mindset of being strategic into simple, practical, steps. It combines rigorous theory and inspiring stories with humorous insights and real-world advice, from 80/20 decision making to unlocking creativity by going for a walk. A must-read for anyone who’s ever been told to be more strategic but has no idea where to start.

John Sills
‍Author of The Human Experience; Managing Partner of The Foundation

Be More Strategic is a gem. It makes strategy accessible and attainable for everyone. It is a practical guide that demystifies and neatly knits together the multiple facets of useful strategy. The anecdotes and references make it an enjoyable read too. Enjoy.

James Alexander MBE
Co-founder and former Executive Director of Zopa; Strategy Director at Egg; Chair of Finance Earth, Agricarbon and Suffolk Wildlife Trust; Trustee of RSPB

Strategic leaders win.