WHAT THIS IS

This tool helps you identify and understand the people who most affect the success of your project, campaign, or idea, not just the teams or departments around you.

It’s based on the Power vs Interest model used in strategic planning and change management, reframed through the lens of Be More Strategic, Chapter 11: Be Persuasive, Be an Influencer.

“Stakeholder mapping isn’t a spreadsheet exercise. It’s a leadership conversation about people, power and purpose.”

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WHY IT MATTERS

Every idea, project or strategy depends on people.

Some have the power to advance or block it. Others have the interest to care deeply about its success or failure.

Understanding who sits where helps you:

• Focus your energy on what (and who) matters most

• Anticipate risks, resistance and alliances

• Build relationships that turn strategy into action

• Communicate with empathy and precision

HOW TO USE THIS TOOL

This isn’t about listing everyone you know, it’s about mapping the 12 people who matter most to this specific piece of work.

Use it as a team conversation, not a solo task. The discussion itself will reveal more insight than the grid.