Explore recent media coverage, from thought-leadership articles, to interviews, podcasts and book excerpts, highlighting Charlie’s insights, Mandarin’s mission, and fresh thinking to help you be more strategic.
Given the rapid pace of change, how should leaders prepare for the year ahead? Here are five key trends they should be aware of – leadership trends that could shape 2026.
When 84 percent of executives say their organizations aren’t prepared for the next disruption, the problem isn’t just about managing the uncertainty; it’s outright confusion. Too many leaders still mistake planning for strategy. A plan is a list of actions, whereas a strategy is a set of interrelated, intentional choices about where to play, how to win and what to do (or not do).
“You need to think more strategically; you need to be more strategic!” It’s one of the most common, but least helpful, pieces of feedback professionals receive. In this Fast Company feature, Charlie Curson breaks down what strategy really means, separating myth from method. The piece explores how being strategic not only sharpens your decisions and influence, but also reduces overwhelm, giving you back clarity, confidence, and control in a chaotic world.
Explore recent media coverage, from thought-leadership articles, to interviews, podcasts and book excerpts, highlighting Charlie’s insights, Mandarin’s mission, and fresh thinking to help you be more strategic.
To help senior executives and top-tier management navigate today’s rapidly shifting industry landscape, Business 4.0 has curated six essential reads from authors with deep, practical experience in commerce. We hope you enjoy exploring the list and gain fresh insights for a stronger, more successful 2026.
In a world where change is constant, the ultimate competitive advantage is not having the perfect plan. It’s being more strategic, day in, day out. The leaders who will win in 2026 won’t be those with the thickest strategy decks. They’ll be the leaders who are able to think, decide and act strategically.
Charlie Curson explores the hidden cost of perfectionism in FMCG leadership and the practical steps to turn that into progress. This article focuses on why perfectionism is so damaging, what's driving it, and how leaders can fight it.
Decisiveness is often spoken about as if it's a character trait. Some leaders "just have it"; others don't. The evidence tells a different story. No one is born decisive. Decisiveness is built; it's also learnable.
For years, people teams have championed leadership development, learning and culture. But as firms face unprecedented complexity, their role in shaping strategy is becoming increasingly important, says Charlie Curson.
The Charlie Curson and Mandarin Press Kit is an essential resource for external partners, media, and third-party designers who need to accurately represent the Mandarin brand and Charlie Curson. As a central repository, it contains all approved brand assets, including all variations of the Mandarin logo (logotype, logo mark, primary logo), the definitive primary and secondary colour palettes. You will also find headshots for Charlie, images and press release for his book Be More Strategic, as well as his bio.
The kit is designed to ensure consistency in all third-party communications, facilitating correct usage of all visual elements and maintaining the brand's professional image across all media and external applications.
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Our press brand kit serves as a comprehensive and indispensable resource for media professionals, ensuring that all communications about a brand are accurate, consistent, and on-message.
The Mandarin press kit contains a wide array of approved assets, from high-resolution vector logos and official brand guidelines to carefully selected official imagery and photography, bios containing key messaging points.
By providing these essential tools in one accessible package, the press brand kit empowers media professionals, streamlining their workflow and eliminating guesswork.
The correct and consistent application of these our materials guarantees that key visual and messaging elements are used as intended, protecting the brand's identity from misrepresentation or misuse.
The Mandarin brand guidelines document is an essential companion to a press or media kit, serving as the definitive rulebook for how the brand should be presented. While the press kit provides the assets (like logos and images), the brand guidelines provide the crucial context and instructions on how to use them correctly.
The guidelines ensure consistency by outlining proper logo usage, colour palettes, typography, and tone of voice, all of which are vital for accurate representation. By using the brand guidelines, media professionals can avoid misusing assets from the press kit, guaranteeing that the brand's identity is maintained with integrity and professionalism across all public-facing materials.
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