Synopsis

In Good Strategy Bad Strategy, Richard Rumelt explores the critical difference between effective and ineffective strategy. Drawing on real-world examples from business, politics, and history, Rumelt reveals why many organizations fail to achieve their goals, despite having good intentions. The central argument is that a good strategy is focused, cohesive, and rooted in a deep understanding of the challenges a business faces. In contrast, bad strategy often involves vague goals, wishful thinking, and a failure to confront reality.

Rumelt breaks down the key components of good strategy, which include identifying critical issues, focusing resources on areas of strength, and developing a clear, actionable plan. He emphasizes the importance of simplicity, clarity, and agility—strategies should be flexible and capable of adapting to changing circumstances. The book also highlights the importance of leadership in developing and executing a successful strategy.

Good Strategy Bad Strategy provides invaluable insights for leaders and organizations seeking to create a clear, effective path forward. By learning to distinguish between good and bad strategies, readers can better align their teams, sharpen their focus, and ultimately achieve success.

Charlie's view

Good Strategy Bad Strategy is a must-read for anyone leading a team and aiming to get results! Richard Rumelt’s approach cuts through the fluff and gives you a no-nonsense look at what makes a strategy truly effective. It’s all about focusing on the right issues and being realistic about what’s possible.

The beauty of this book is that it’s not just about theory—it’s packed with real-world examples showing the impact of good versus bad strategies. What I love most is the emphasis on simplicity and clarity. It’s easy to get caught up in complex plans that overwhelm the team, but Rumelt shows how focusing on key priorities can drive real change.

For teams, this book teaches you how to focus on what truly matters, make decisions with purpose, and stay adaptable in the face of challenges. If you want your team to stay aligned, energized, and focused on achieving meaningful goals, Good Strategy Bad Strategy is the perfect blueprint!