Synopsis

Everybody Writes by Ann Handley is a comprehensive and engaging guide to writing better content, whether for marketing, business communication, or personal branding. Handley’s main premise is that writing is an essential skill for everyone—regardless of profession—and that good writing can elevate any message or brand. She provides actionable tips and strategies to improve writing, emphasizing clarity, authenticity, and a conversational tone.

The book covers everything from crafting compelling headlines and creating engaging social media posts to mastering email communication and content marketing. Handley’s advice is practical and accessible, aimed at helping readers break through the noise of today's digital world with content that connects and resonates. She encourages writers to embrace storytelling, build relationships with their audience, and write with purpose.

Everybody Writes is packed with helpful examples, dos and don’ts, and real-world applications to make writing both an enjoyable and effective tool. Handley’s upbeat tone makes the book feel less like a manual and more like a friendly guide to becoming a better writer in any context. This book is an invaluable resource for anyone looking to improve their writing skills and use content to inspire, inform, and influence others.

Charlie's view

Everybody Writes is an excellent resource for management and leadership teams looking to unlock creativity through writing! Ann Handley’s book highlights how writing is a tool everyone can use to clarify ideas, communicate more effectively, and inspire action. She encourages leaders to think of writing as a way to express their vision and engage their teams.

In leadership, clear communication is key, and Handley’s advice helps managers distill complex ideas into simple, actionable messages. From emails to presentations, writing with clarity, authenticity, and purpose can transform how teams connect and collaborate.

What’s especially exciting is how the book promotes creativity in writing, showing that even business communication can be engaging and imaginative. Teams can benefit by using storytelling techniques, developing a unique voice, and thinking outside the box. Everybody Writes gives leadership teams the tools to create content that drives innovation, fosters engagement, and improves team dynamics—making it a fun, refreshing approach to enhancing communication within teams!